BE SOCIAL PR's Beverly Hills Launch Party for Honeymoon Glow by Farmacy

All photography by Jessi Casporwitz

What better way to create buzz for the newly-minted Farmacy product, Honeymoon Glow, than throw an intimate, chic gathering with some influential beauty insiders like Candice Nikeia, highly respected publicists, BE SOCIAL, and host it at the world renowned Waldorf Astoria, in Beverly Hills? We can’t think of a better idea where party meets branding and influencer marketing and a touch of relaxation.

If you don’t know about this fountain of youth, Honeymoon Glow, you need to learn about it now! The product is a god-send! It is a resurfacing night serum which highlights a youthful iridescence. Honeymoon Glow rehydrates your skin at night, working to restore that radiance we all feel when we are in love; and one thing we know about at Provenance Rentals is love. Honeymoon Glow nourishes your skin which reduces the appearance of fine lines and pores promoting that effervescent, refreshed look. The Farmacy brand is known for its use of natural ingredients in its products along with science-based formulas; a brand we are so excited to work with since we believe in their goals and products. This launch party was about creating the honeymoon feel without the honeymoon price tag (or wedding!).

And speaking of party — let’s discuss. Guests were whisked away to a tropical paradise luxury suite at the newly opened Waldorf Astoria. BE SOCIAL designed the event flawlessly with Farmacy branding colors and pillows, unique interactive stations for guests to enjoy their time, and enlisted professional florists to create the tropical vibe with monstera plants, orchids, birds of paradise and more. These beauty insiders were greeted with specialty cocktails, products to test and take home, live music and entertainment, gift bags, spa treatments, and tropical leis.

Our favorite part was of course that our vintage trunks and luggage were prominently featured for the photo backdrop. Poised perfectly on and around the brass luggage racks created that old-world era where travel was deemed an almost unattainable luxury. Our luggage with authentic vintage travel stickers as well as some classic staples and our 70 year-old blush trunk with brass hardware was all the rage. We just love that the attendees gathered in front of the props for adorable selfies! The guests had fun with the suitcases, perched on the luggage, and really enjoyed transporting themselves to place where love, youth, and innocence are celebrated.

xoxo, Provenance Rentals

We loved working with such an incredible team like BE SOCIAL and Farmacy, and we look forward to working with other high-quality lifestyle brands. If you are interested in promoting your products, do not hesitate to contact us. We can arrange a one-on-one design meeting to elevate your brand.

Credits: Vintage trunks & luggage by Provenance Rentals | Photography by Jessi Casprowitz | Product/Brand Honeymoon Glow by Farmacy | Publicity by BE SOCIAL | Venue The Waldorf Astoria Beverly Hills